LinkedIn-hinta ei ylittämätön Microsoftille

Microsoftin maksama 26 miljardia dollaria on seitsemän kertaa LinkedInin ennustettu vuosittainen myyntitulo. Facebook maksaa lähes tuplat.

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Morningstarin analyytikon Rodney Nelsonin näkemys Microsoftin päätöksestä ostaa LinkedIn. Morningstar pitää yllä arvion Microsoftin osakkeen 61 dollarin arvosta.

Microsoft announced on June 13 that it has entered into a definitive agreement to purchase wide-moat LinkedIn in an all-cash deal that values the company at $26.2 billion (or $196 per LinkedIn share), inclusive of cash acquired. While the purchase price represents a premium to our $155 fair value estimate for LinkedIn, we believe it's a fair price given LinkedIn’s growing user base and large total addressable market, which LinkedIn tabulates at $115 billion. We think the data use case opportunities and fast-growing user base present unique opportunities for Microsoft’s enterprise initiatives, and we ultimately think this deal will unlock further growth for LinkedIn as it is weaved into Microsoft’s productivity suite.

We are maintaining our $61 fair value estimate for Microsoft, and we think the company’s shares remain attractive at current levels. We will also maintain our wide moat and stable moat trend ratings for Microsoft, particularly because we also have a wide moat and stable moat trend ratings for LinkedIn.

Given the value that enterprises and recruiters place in LinkedIn's data network, we think the use cases LinkedIn provides for Microsoft are multifold, as the firm can leverage its massive enterprise customer base to promote LinkedIn’s tools around hiring, marketing, and social selling. Further, we think Microsoft’s Office and Dynamics CRM footprints will unlock new opportunities for customers to leverage these datasets to gain greater insights into hiring practices, sales methods, execution, and productivity. 

LinkedIn represents the world’s largest professional social network, boasting 433 million active users and a revenue base that should easily exceed $3 billion in fiscal 2016, figures that are unmatched by any rival professional network. Under the structure of the deal, LinkedIn will remain a stand-alone entity under Microsoft’s umbrella, with LinkedIn CEO Jeff Weiner retaining his role, reporting to Microsoft CEO Satya Nadella.


Ee do see risks to the deal. First, LinkedIn revenue growth simply fails to live up to expectations and, in turn, justify Microsoft’s purchase price. Also, we could see a downside scenario where LinkedIn customers are less than enthusiastic about having their data in the hands of Microsoft, potentially reducing LinkedIn engagement and, in turn, the value of the platform’s data and network effects. However, we think the competitive dynamics facing LinkedIn are much more favorable than those facing some of the other large businesses Microsoft has acquired in the past. As such, we do not believe these downside outcomes are very likely.

While the cash outlay made in this deal is massive on its face, we do not believe Microsoft paid an exorbitant amount for LinkedIn. The $26.2 billion purchase price represents roughly 7 times our fiscal 2016 forecast for LinkedIn revenue. While we do not have a perfect comparison for LinkedIn, we compare this multiple with Facebook’s forward price/sales multiple of roughly 13 times, albeit on a larger revenue base generating greater growth and far superior profitability. However, we think Microsoft has the opportunity to accelerate LinkedIn’s user and revenue growth by leveraging its distribution resources and broad ecosystem of more than one billion users, and we think operating leverage in the LinkedIn business will materialize as Microsoft fine tunes the network’s cost structure over the long term. In turn, accelerated revenue growth, larger addressable market, and potential operating leverage could be enough to justify the premium that Microsoft paid for LinkedIn, in our view.


In terms of valuation, we continue to believe the market is undervaluing Microsoft’s long-term opportunity in the cloud, an initiative that we believe the LinkedIn acquisition adds an extra layer of potential growth. We think enterprises will continue to shift workloads to cloud-based environments over the next several years, which should yield strong growth for not only Azure compute and storage, but also Office 365, Dynamics CRM, and platform-as-a-service solutions from Microsoft as well.

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Sijoituskohteen nimiHintaMuutos (%)Morningstar rating
Microsoft Corp317,54 USD0,17Rating

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