Investing classroom: What matters and what doesn't

Lesson 1.4: This latest investment lesson highlights the importance of understanding what you're buying when you invest in shares

Morningstar 15.10.2009

Different people have different notions of what equity investing is all about. Before we go any further, we want to put things into focus and set you on the right path.

Investing does not equal trading
Your perception of equity investing may involve highly caffeinated, frantic traders sweating in front of a half dozen computer screens packed with information, while phones ring off the hook in the background.

Feel free to dump these images from your mind, because solid equity investing is not about trading, having the fastest computers, or getting the most up-to-the-second information. Though some professionals make their living by creating a liquid market for stocks, actively "day trading" is simply not how most good investing is done by individuals.

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